Having a website is important because it is an extremely low marketing tool per print. Depending on the quality of the website designer you choose and the complexity of your site, Websites it usually costs between $2,000 and $15,000. For example, using a professional company that has custom websites such as REM web solutions website packages starts at $3,600.
From a HubSpot survey, 56 percent of consumers reported that a blog influenced their decision to make a purchase. Even if those who read these blog posts don’t immediately become customers, you’ve spread your company’s name without spending a penny on traditional advertising or marketing campaigns.
In my opinion, everyone should have a website because they are so cheap and yet so effective. Hopefully, my article will help you see the importance of a website for your business. Profitworks offers marketing services specialized in search engine optimization and website conversion optimization services. This may seem counterintuitive, but having a website can help increase foot traffic in your physical locations. Having basic information such as store locations, addresses, hours of operation, and phone numbers on your website creates a fingerprint that search engines will pick up.
However, offline businesses can also benefit from having a website to display up-to-date information. A professional website can be a primary and secondary source of income for a small business. For online stores, websites are the company’s main source of revenue, as they replace physical locations to sell products and services. There are more than 4 billion active internet users worldwide, so a website will help reach a global audience.
To be credible and attract new customers, a website can make all the difference. Google has revamped its algorithms to better serve users’ searches today, including rewarding sites that provide visitors with useful content and a good user experience. This means that if someone is looking for a product or service that your business offers, your website should appear in search results or potential sales leads will be lost. The website is your platform to answer all the basic questions your potential customers may have about your company and brand. When people visit your website, they look for answers to basic questions like what you do, your products/solutions, your location, contact information, etc.
You can build a brand presence for your business on social media, but the platform limits it in terms of design, process, and technology. A website can help small businesses increase flexibility, control, branding, and credibility. Eighty-four percent of U.S. consumers believe that a company with a website is more credible than a business with only one social media page.
When someone searches for your product or service online, you want to appear in those search results. Also, having your own domain name (company.com) gives your email address extra legitimacy – if you’re sending an email from a personal email, potential customers may not take it as seriously. In recent years, there has been an active push for consumers to “buy local” and support small businesses, and that’s largely possible over the internet.
In today’s digital world, people turn to Google to find just about anything. From answers to questions to products and services that are close to them. Search engines play an important role in the online success of businesses. Creating a central location to store your address, your phone number, a contact form, a list of products/services, prices, etc. opens the door for people to find your business online.
It can appear in search results created by internet users at night or early in the morning when the lights are off. This makes a website one of the most important assets for sharing information, building credibility and standing out in crowded markets. I hope these five simple reasons have dispelled your doubts about creating a professional website for your business. If you don’t even have a basic website, you’re missing out on a great opportunity to boost your good online reputation. This is a simple and inexpensive way to increase your revenue, increase the credibility of your business, and establish your place in the industry.