About 26% of podcast listeners increase the speed of podcasts while listening so they can end earlier. That’s why it’s a good idea to make your episodes digestible or excerpts to cater to your audience. Of the responses we received, 63 percent said the biggest benefit of listening to podcasts for their business was learning while multitasking. This response was overwhelmingly the most popular, with more than half of the votes. The second most popular response was to find new ideas, which received only 25 percent of the vote. Some podcasts feature people’s personal experiences, which are primarily about sharing their knowledge and knowledge about their past experiences with others.
With podcasting, you don’t have to worry about your audience being so busy that they can’t listen and provide value. The best thing about podcasting is that listeners can download and play episodes whenever they want. Jogging, driving, working, relaxing – whatever the situation, listeners can effortlessly consume a podcast episode.
The more consistent we were with the podcasts and blogs to match the episodes, the more visits we got. Spotify has $200 million more to spend on building its position in the podcast world. They also admitted that over time, more than 20% of all listens on the platform will be non-music content. From the software and equipment you need to the long-term benefits of podcasting, read on to learn more. Just a heads-up: This is a pretty long blog post, so I’d recommend marking it as a favorite so you can jump back in whenever you want.
Podcasts come in varying lengths, so it’s easy to listen to an episode, even if you only have half an hour. If you’re not done listening in one session, they’re always at your disposal on your phone, computer or tablet to recover! They are a great references use of time because they allow you to become more engaged and educated in areas that pique your interest. We asked Titi and Zakiya to help explain, in simple terms, exactly how listening to different types of podcasts can affect your brain.
Although, it’s also a good way to make some extra money for your business if you’re successful and regularly post engaging episodes. The podcast industry is so big that the Interactive Advertising Office predicts that the industry’s revenues will exceed £500 million this year. The world of podcasting has given you a new way to reach your audience. People are addicted to listening to podcasts because it’s an easy way to absorb information with little effort. Whether your children are reading a book or listening to audio stories and podcasts, a great benefit of dealing with stories is that they help develop critical thinking and comprehension skills.
Listening to lectures without visual cues forces us to participate. What’s more, 30-second videos on apps like TikTok have significantly reduced our attention span. Reading a chapter of a book in a single session seems like a lot, but when that information is provided in podcast form, it’s much easier to take in and understand. Check out our recommendations for the best podcasts to listen to in 2020. Another advantage of the podcast world is that we are no longer limited to receiving our news from the same three major networks. A 2015 Gallup poll cites that only “four in 10 Americans say they have ‘a lot’ or ‘a good amount’ of trust in the media to report the news completely, accurately and honestly,” tying 2014 to an all-time low.