They need comprehensive information about their audience, industry, goals, and KPIs to do their jobs well. And everyone wants to know if you’re using other digital marketing platforms that affect your content, such as marketing automation. Because effective SEO requires collaboration between many teams and business leaders, agencies seeking minimal input from you are unlikely to develop an SEO strategy that will help you achieve long-term success.
Good link building involves an effective network of quality links from other quality sites that provide real value to your organization. The agency should ask what its best-selling products or services are, the retail value of those products and services, and ask about the profit margin of those products and services. This information helps the SEO company come up with a paid keyword bidding strategy or determines how much revenue is needed to generate organic traffic through SEO tactics. These are just a few of the ways the SEO company provides an ROI for the client.
While an SEO agency can offer several benefits, it’s essential that your team determines if hiring an SEO company is the best move for your business. Therefore, before you make the investment and hire SEO services, you should ask these six questions. Search engine optimization is an ever-evolving practice, as search engines continue to update their algorithms to provide a better user experience. Where SEO could once be done effectively with keyword density comparisons and backlinks bought cheaply, modern SEO only works as part of a holistic, integrated digital marketing strategy.
Michael Fox is CEO of Corberry Digital, one of the nation’s leading digital marketing agencies. Prior to founding Corberry, Fox co-founded and CEO of eFaucets.com and Hausera.com, an e-commerce retailer that promotes top CPG brands such as Kohler, Delta and Moen. At eFaucets, they have boosted SEO with over 115,000 SEO keywords that score high on Google.
An SEO professional should be able to quickly reveal which keywords your website already ranks by logging into your Google Search Console and Google Analytics. They also need to be able to provide ways to build and improve those rankings. There are many SEO agencies out there, and finding the right one for your business takes time. These questions will help you find the agency that feels most like a partner, connected to the rest of your teams.
Avoid organizations that plan to do their jobs in isolation, as the most successful SEO activities are part of a broader marketing strategy. SEO and content marketing go hand in hand and PUBLIC RELATIONS and social media marketing can be agencia seo barcelona used to develop links effectively. While there can be some effective quick wins in a good SEO strategy, being successful in the long run requires ongoing work. So beware of any agency that promises impressive results from the start.