This is where you place your subject’s head a little higher of the frame and give them visual breathing or walking space when facing the sides. Another is to remain on the same side of two people talking when taking over-the-shoulder shots. Also, having a foreground and a background to create depth within a scene is crucial. I have, for example, never colour graded a video, preferring to get the colour right, first time, in the camera. I appreciate that colour grading and advanced editing would improve the end result, but I have neither the time nor inclination to spend even more time hunched over my laptop.
I produced my early videos with iMovie which came free with my computer. I now use Final Cut Express, though I do so with my old laptop beside me so that I can ask Google question after question as I try to teach myself how to use it. In other words, I am not an expert, but I am still able to vastly improve my films through careful post production. I was hoping to get a little insight into making videos with better audio quality. Bad sound quality is one of the most obvious signs of amateurish videography. Eliminate background noise before you shoot, because editing won’t get rid of it.
If you are using music in your video, you must make sure it is not copyrighted and you have written permission to use it. This includes any music that is playing in the background while you record your video subject or capture b-roll footage. Some video editing programs like iMovie, Final Cut Pro, or Adobe Premiere offer free, royalty-free music for video projects. You generally should avoid these music options as they are well known, overused, and will make your video appear amateur. There are also music services that specialize in selling licensed music tracks. Sites like YouTube will delete your video or audio tracks and repeated violations may result in your department account being deleted entirely.
Many businesses want to ramp up their video marketing, but to say it can be intimidating would be an understatement. With so much to think about – from camera equipment and editing software to lighting a shot and optimizing audio – the barriers to entry can be high. Fortunately, the price of decent gear and post-production software has dropped significantly during the past 10 years, making now the ideal time to start producing your own marketing videos. Producing great videos that stand out from the rest isn’t a no-brainer; it takes time and effort. However, it’s probably easier than you think, and it doesn’t require a hefty budget.
Hopefully, this blog post has given you some ideas regarding what to focus on during video production. Just remember to be prepared and organized, and you’ll make your marketing videos without any hitch. Before you even think about getting your camera equipment ready, consider putting a storyboard and shooting script together. Storyboarding helps you figure out exactly what shots you need before you start filming, and a shooting script is like a screenplay for your video. In today’s post, I’m going to share 15 tips for editing and producing marketing videos, so grab a cup of coffee and get ready for a crash course in marketing video production.
While it may not have worked in the past, it might be the shot you need for your current project. Putting it into a new context and mixing it with new footage (whether it’s stock footage or filmed by you) can breathe new life into those clips. Your shot composition is the way you arrange elements within your frame and helps you convey the story you’re trying to tell your audience. It’s best to follow the rule of thirds when setting up your shot.
You should always remember where you’ll post your video during post-production. So, on this network, you’ll want to use captions throughout your video. This complex process includes building buyer personas, which means that you create descriptions of your ideal customers.
Do a practice setup before the day of the project so you can identify any areas in which you may lack knowledge or experience. Remove background noise as well and be mindful of your background music and sound effects. Not all videos require music, but if you choose to include it, be sure that it’s suitable for the scene and that you have the proper usage rights. You can use royalty-free music from sites such as Soundstripe, Pond5, and AudioMicro. In addition, planning your B-roll footage can go hand in hand with storyboarding. In filmmaking, B-rolls refer to secondary shots that are used as cutaway scenes to provide context or add visual interest to help tell your brand story better.
If you don’t have a boom operator, use a C-stand and a boom holder. Whether you have an iPhone or an Android, these phones Video production company DC are surprisingly great for shooting videos. With $1,000, their director, Claude, shot a video using only his iPhone X.
You can have the same lighting no matter the time of day and use the same camera with the exposure locked. However, it will save you the headache of correcting your exposure during post-production. Among the most important cinematic videography tips and compositional rules is the Rule of Thirds.