If you’ve read any articles about running a fashion e-commerce business, you’ll know that selling in India is incredibly challenging. From high competition to a massive number of online retail platforms that sell practically everything, it seems like there’s almost no way to compete with Amazon and Flipkart. But who cares? If you want to sell your sari designs, then that’s what matters! Yes, Selling Sari in India is possible, and it doesn’t require an MBA or other advanced degrees. All you need is grit, courage and a lot of patience. Here are some helpful tips on how to sell sari in India successfully.
Getting started with e-commerce in India is tough
There’s a lot to consider before you start your online sari business in India. You’ll need to choose an appropriate business name, register your company under the Indian Companies Act, set up a website, find sellers you’ll be working with, get a warehouse and hire staff. It’s a lot to take on, especially if you come from a Western country where e-commerce is already a major part of the industry. The good thing is that you don’t need to be an expert in all these things; you just need the right mindset and the right people to help you. You can partner with an e-commerce consulting firm that can help you set up an online store and find sellers for your designs. Alternatively, you can hire online sellers in India who can help you sell your sari designs.
What do you need to sell sari?
You’ll need to have a few things in place before you start selling sari in India. Of course, you’ll need a good website hosting plan and a reliable e-commerce platform. As far as the designs go, you’ll need to have a few ready-to-wear designs for sale since those are the designs that are most likely to be sold. You can also offer custom-design services where customers can choose the colors, motifs and other such details. Besides the designs, you’ll also need to stock other parameters such as sari blanks, sari threads, sari weights and sari accessories like petticoats, kundas and so on. You can order these items from multiple vendors and then stock them in your warehouse. You can also source these items through after-market channels, but it’s important to know all the terms and conditions before you sign any agreement. Learn more about where can I sell used sarees here.
Know the different types of sarees before you sell them
Once you have all the logistics in place, you can start selling ready-to-wear sarees. You can set up a store selling only ready-to-wear sarees and it’ll work well for you since you can charge higher prices for such sarees since customers aren’t required to alter them much. You can also offer custom-design services for ready-to-wear sarees. But the best way to start is with saris that are popular and are in demand, like the ones from Bengal, Jaipur and Kashmir. Once you’ve got a few such designs on your website, you can start expanding your inventory and introducing new sarees from other parts of India.
Keep adding new designs to your website and build trust with your customers
Customers are always curious to see what new designs you’ve got in stock and if they like them, they’ll buy them. To create new designs, you can either hire a designer or use a ready-made saree design as a starting point. Once you’ve got the new design ready, you can share it on social media and on your website. The most effective way to promote new sarees is by using Facebook’s ad tools. You can create a custom ad for your Facebook page and target the “people who like your business” option. You can also create ads for “people who may be interested in your business” option.
Selling saris in India is much more than just selling sarees. It’s a true art form, and there’s a lot of pride involved in the entire process. It’s not easy to launch a fashion business in India, and it can be even harder selling sarees online. But if you’re ready to put in the work, you can make it happen. Even after all these years, there are still ways to succeed in e-commerce thanks to the vast potential of the Indian market and its growing online retail industry. Start by choosing the right niche and a style of saree that is popular and in demand. Then, choose the right vendors and suppliers. Finally, build your brand by hiring designers, creating product content and building trust with your customers. With these tips in mind, you can sell saris successfully in India!
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