Advantages Of Email Marketing For Small Businesses

Email marketing is a type of direct marketing where companies send promotional email messages to a group of leads and customers. It is widely used as an efficient and cost effective method of acquiring new customers, brand awareness and increasing product sales, as well as building trust and loyalty with a company’s customer base. It is one of the oldest forms of digital marketing and has come a long way over the years. There are many great apps you can use to automate and analyze your email marketing campaigns.

What these marketing campaigns lacked was that their effectiveness could not be measured directly. Currently, and especially online, there are no excuses for an agency not to use analysis to improve its marketing campaigns. When you hire a digital marketing agency, you download the main responsibilities to them, so they must actively keep you informed of the latest developments regarding their campaigns. A digital marketing agency must provide each customer with a dedicated account manager.

In addition, it has a more reliable delivery rate than with other forms of digital marketing. You know you need to attract new customers and get your existing customers back, but you can’t afford to invest time or resources in something that doesn’t deliver the results you expect. That is why email marketing is important when it comes to marketing for small businesses.

This can allow for much higher conversion rates, since a company is only aimed at those who are already interested in its brand. If your New York brand struggles to juggle the daily tasks of running a successful business and running a strong email campaign, Kraus Marketing experts will get you off your plate. We can handle the time consuming task of segmenting, creating and testing your email bursts. Whether it’s IV campaigns, trigger series campaigns or re-engagement campaigns, we can do all the heavy lifting, so it’s not necessary! While a social media post will reach many, some are sometimes better.

Good marketing agencies are aware of the importance of being on social networks. They know the strategies to follow to get email marketing services Sydney through their customers’ social media pages. They know how to keep social media accounts active to attract more customers.