Did you know many visitors stop engaging with a site if the layout or creare site web profesional content is not attractive to the user? If a site looks boring and is hard to navigate then the user will lose interest quickly.
If a site is visually appealing then users will spend more time exploring your site, and they are more likely to navigate it. Most web designers will agree that visually appealing sites are more likely to convert better.
Make your pages eye-catching
So you have spent a lot of time and money on your web design, but it’s not working. Here are some ideas to get you started again.
An image will make your website look more professional. Images are an impression, a connection with the user, they are visual. They tell users a story and encourage them to buy your products or read your content.
Make sure your images are optimized.
Images can load extremely slowly, so make sure they are sized properly and optimized. Google places a premium on fast-loading pages. Images can be a good way to add dynamic content to your site, but you have got to weigh them against your main goal.
If your goal is to build a marketing database, then a few ugly images probably aren’t going to harm your business. If your goal is to get email addresses and leads, then users are going to move on to a site with more interesting content. Images can also enhance a site, but it is not something you should do too often because it distracts the user from the content.
Use text to attract the user.
You want your site to be visually appealing, but the user doesn’t care about that. They want to be engaged in your content and have them tell you why they need your products or services.
So, the ideal user is one who is interested in your product or service, has an interest in your brand, but wants to find a solution to your problem.